OE is a conscious luxury fashion brand offering everyday essentials in ethical wool that is as soft on you as it is on the planet. Founded in 2021 by Swedish designer Kristina Råström Brown, OE embraces comfort, quality, timeless design, and sustainable materials. OE’s layering pieces are made in ethical, sustainable, and traceable Merino from regenerative New Zealand farms that commit to the highest standards of animal welfare, environmental care, and social responsibility. Manufactured in Auckland, New Zealand via pre-order and small production runs to minimize waste–OE believes in conscious consumption that is mindful of our environment and our future.