QEEP UP® is a sustainable, premium women’s active and swimwear brand, founded by actress and activist Maggie Q.
While Maggie has spent her career in the spotlight of television and movies, it’s her humble and connected beginnings to the earth that drive her passion for environmental and conservation causes. She has used this platform for the last 20 years to advocate for a variety of eco causes, including the preservation of our oceans and the protection of endangered marine mammals. With QEEP UP®, Maggie was able to realize her dream of connecting passion to purpose, while creating a technical & fashionable brand entirely dedicated to sustainable values & practices. Founded in fall 2019, QEEP UP™ offers activewear, swimwear, loungewear and select accessories.
Made entirely from recycled fibers, the QEEP UP® collection is not only fully recycled – from product to packaging – the manufacturing process is completely transparent. Using Repreve® fabric technology, every garment is certified and tested to meet the Global recycled Standard and is produced in ethical and compliant factories that pay a living wage. With all garments completely free of virgin plastics, and by using 100% recycled and 100% biodegradable packaging, the brand commits to leave nothing behind. Inspired by our oceans, QEEP UP® donates a portion of all Ocean Tie-Dye garment sales to our eco partners at the Blue Sphere Foundation, who are fighting to save marine species and habitats around the world.
Welcome to the QEEP UP® difference….because the oceans can’t clean themselves.

Founded by Maggie Q.