Safely is a new plant-powered cleaning products brand founded March of 2021 by a group of women including entrepreneurs Kris Jenner and Emma Grede alongside a team of home cleaning experts whose mission is to upgrade the cleaning experience for all Americans with a line of products which combines great design, luxurious fragrance, and superior functionality with cleaner ingredients – without the use of harsh chemicals. All Safely products are free of stabilizers, sulfates, parabens, phthalates, dyes, and animal byproducts.