This week Figure Eight hosted a special conversation titled ‘From Action Films to Eco Warrior’ featuring Tina Bhojwani, Co-Founder of Figure Eight and CEO of Aera in conversation with Maggie Q, Actress, Activist and Founder of QEEP UP®.
Maggie spoke about her journey from on-screen to off-screen, her passion for activism and how she built a sustainable, premium, fully-recycled activewear brand QEEP UP®.
QEEP UP® is a sustainable, premium women’s active and swimwear brand, founded by actress and activist Maggie Q (@Maggieq).
While Maggie has spent her career in the spotlight of television and movies, it’s her humble and connected beginnings to the earth that drive her passion for environmental and conservation causes. Working in environmental advocacy for the last 20 years, with QEEP UP®, Maggie was able to realize her dream of connecting passion to purpose, while creating a technical & fashionable brand entirely dedicated to sustainable values & practices.
Made entirely from recycled fibers and certified & tested recycled Repreve® yarns (@repreve), the QEEP UP® collection is not only fully recycled – from product to packaging – the manufacturing process is completely transparent. With all garments completely free of virgin plastics, and by using 100% recycled and 100% biodegradable packaging, the brand commits to leave nothing behind. That’s the QEEP UP® difference!